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Public relations officers in Indonesia: duties, requirements, pay and applying safely

Written by KarirAman editorial team Approved by Kaiser Khan (editor), Updated

Public relations (PR) officers manage how an organisation talks to the media and the public. In government the post is Pranata Humas, via CPNS selection.

Summary

Low scam risk
  • The public relations competency standard (SKKNI Kehumasan, Kepmenaker 32/2022) covers media relations, issue management, crisis management and communication audits.
  • In government, Pranata Humas is a civil-service functional post with skills and expertise levels (PermenPANRB 17/2023).
  • First appointment as Pranata Humas Ahli Pertama requires a bachelor's or D4 degree in communication science or design (Permenkomdigi 9/2025).
  • Law 14/2008 requires every public body to appoint an information and documentation officer (PPID).
  • The civil service agency BKN says CPNS and PPPK selection is free; a paid promise of a government PR job is a scam.
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On this page
  1. What does a public relations officer do in Indonesia?
  2. What do you need to become a public relations officer?
  3. What does a typical public relations job description look like?
  4. How much does a public relations officer earn in Indonesia?
  5. What degree do PR officers need in Indonesia?
  6. What is Pranata Humas and what are its levels?
  7. Where do public relations officers work?
  8. What does public relations do when an organisation faces a crisis?
  9. How can you start a public relations career without work experience?
  10. What interview questions might you be asked for public relations officer jobs?
  11. What public relations job scams should you watch for?
  12. Where can you find safe public relations vacancies?
  13. Which careers are similar?

What does a public relations officer do in Indonesia?

A public relations (PR) officer, known in Indonesian as humas, manages an organisation's relationships with the media, government, communities, staff and the public. The work includes writing press releases, media relations, monitoring coverage, internal communication, CSR and events, and crisis communication. The SKKNI Kehumasan standard (Kepmenaker 32/2022) sets out these units, from research and message strategy to issue management, crisis management and communication audits.

  • Write press releases, speeches and the organisation's publications.
  • Build media relationships and prepare press conferences or interviews.
  • Monitor coverage and public conversation, and report issues that need handling.
  • Draw up message strategies and communication programme plans with budgets.
  • Run internal communication for employees or staff.
  • Handle crisis communication with leaders and the teams involved.
  • Run CSR, community relations and the organisation's special events.
  • Answer public information requests, especially in government agencies and other public bodies.
  • Evaluate PR activities and write reports.

What do you need to become a public relations officer?

PR ads usually ask for a bachelor's degree in communication or a related field, strong writing and confidence with the media. Public relations is not a licensed profession, so no licence is required. For the civil-service route, Permenkomdigi 9/2025 Article 23 requires a bachelor's or D4 degree in communication science or design for Pranata Humas Ahli Pertama, a relevant D3 diploma for Terampil and senior high school for Pemula.

What does a typical public relations job description look like?

PR ads usually name the organisation's sector, such as a hospital, university, company or state-owned enterprise, then duties such as writing releases, running official social media and media relations. We wrote the description below ourselves from common ad patterns; it is not a vacancy from any organisation. Entry posts are often called PR staff or PR officer, while senior posts are usually called corporate communications manager.

General example, not a vacancy

We wrote this description ourselves from what job ads usually ask for. It is not a vacancy from any company.

Commonly requested requirements

  • A bachelor's degree in communication, public relations, journalism or a related field; some posts accept a D3 diploma.
  • Strong writing in Indonesian, often in English too.
  • Confidence speaking with the media, leaders and the public.
  • Familiarity with social media and media monitoring.
  • Organisational, PR internship or journalism experience is an advantage.

Skills

Press release writing, Media relations, Crisis communication, Media monitoring, Public speaking, Message strategy, Internal communication, Event management, Issue analysis.

Ministry of Manpower Circular M/6/HK.04/V/2025 bars employers from discriminating on any basis in recruitment. An age requirement is allowed only where the nature of the job genuinely affects ability and it does not remove the chance of work, and the same applies to workers with disabilities. Law 13/2003 Articles 5 and 6 guarantee equal opportunity and treatment without discrimination. JDIH Kementerian Ketenagakerjaan JDIH BPK RI (peraturan.bpk.go.id)

How much does a public relations officer earn in Indonesia?

For graduate civil-service Pranata Humas, the table below shows official PP 5/2024 base pay for grades III/a to III/d (Ahli Pertama and Ahli Muda), excluding allowances. For private or state-owned enterprise PR officers, KarirAman has no data meeting our standard yet. PP 36/2021 Article 23(3) bars employers from paying below the minimum wage; Article 24 applies the minimum wage to workers with under one year of service, while longer-serving workers follow the wage structure and scale.

Public Relations Officer: available pay data (as of 8 October 2026)
Data Figure Notes
Pay range in KarirAman verified vacancies Not enough data yet (n < 30)
Official pay scale: civil servant (PNS) grade III/a to III/d (Pranata Humas, Ahli Pertama and Ahli Muda levels), base pay, PP 5/2024 IDR 2,785,700 to IDR 5,180,700 gross (before deductions); per month Civil-servant base pay from grade III/a with 0 years in grade to grade III/d with 32 years in grade, from the PP 5/2024 pay table (applying from 1 January 2024). The Annex to PermenPANRB 1/2023 maps the Ahli Pertama level to grades III/a to III/b and Ahli Muda to III/c to III/d; PermenPANRB 17/2023 sets the Pranata Humas levels. A person's grade depends on appointment and promotion. Allowances are not included. Does not apply to public relations staff at private companies or state-owned enterprises. JDIH BPK RI Kementerian Hukum RI (peraturan.go.id) JDIH BPK RI
Average net wage of employees, Indonesia, all employees (BPS Sakernas May 2026) IDR 3,388,976 group reference, not specific to this career; net (after deductions) Badan Pusat Statistik
Minimum wage (UMP/UMK) as the floor IDR 2,317,601 to IDR 5,729,876 Lowest 2026 UMP IDR 2,317,601 (West Java), highest IDR 5,729,876 (Jakarta) Micro and small businesses are exempt from the minimum wage rules; pay there is set by agreement and still has a legal floor. Kementerian Hukum RI (peraturan.go.id)

Check your city's minimum wage (2026) Work out your take-home pay How we handle salary data

What degree do PR officers need in Indonesia?

The most common path is a bachelor's degree in communication science with a public relations concentration, or a D3 diploma in communication, journalism or advertising. Campus organisations, PR internships and writing for campus media help build a portfolio. For proof of competence, the SKKNI Kehumasan standard is used as the basis for testing, and on 8 October 2026 the BNSP directory listed an active PR certification body with schemes such as PR coordinator and digital PR.

What is Pranata Humas and what are its levels?

Pranata Humas is a civil-service functional post responsible for information and public relations services and management. PermenPANRB 17/2023 splits it into a skills category with Pemula, Terampil, Mahir and Penyelia levels and an expertise category with Ahli Pertama, Ahli Muda, Ahli Madya and Ahli Utama levels. The Ministry of Communication and Digital Affairs sets the technical rules in Permenkomdigi 9/2025.

Where do public relations officers work?

PR officers work at private companies, state-owned enterprises, hospitals, universities, schools, non-profits, ministries and regional governments, and at PR agencies serving many clients. In government agencies and other public bodies, Law 14/2008 Article 13 requires the appointment of an information and documentation officer (PPID) to handle information requests, work that sits close to public relations.

What does public relations do when an organisation faces a crisis?

In a crisis, PR helps leaders give fast, accurate and consistent information to the public, the media and staff. The SKKNI Kehumasan standard includes units on issue management, public opinion management and crisis management, supported by monitoring of conventional and digital media. In practice, that means preparing spokespeople, official statements and a question-and-answer list, then monitoring public response.

How can you start a public relations career without work experience?

You can start a PR career by building proof of your writing and communication skills, because both are at the core of PR work.

  1. Collect writing samples: press releases for organisation activities, campus media articles or social-media scripts you have written.
  2. Look for PR internships through official programmes or campus job fairs, and make sure there is a written agreement.
  3. Learn the basics of media monitoring and how to write a short press release.
  4. For the civil-service route, watch for posts on SSCASN and read the education requirements for each level.
  5. Never pay anyone who promises you a PR post at a government agency or state-owned enterprise.

What interview questions might you be asked for public relations officer jobs?

Interview questions for public relations officer jobs often cover your portfolio and your role in each piece, taking feedback, assessing results against a brief, using creative work responsibly, and juggling several projects. Each example below comes with why it is asked and how to answer it. The Ministry of Manpower warns that an instant chat interview without formal confirmation is one sign of a fake job.

Republika (official statement via media)

General examples written by KarirAman, not questions from any particular company. How to practise: read the question, answer it out loud, then open the guidance to compare.

Questions for this field

Can you walk me through your portfolio and your role in each piece?

Why they ask: In creative work, your portfolio is the main proof of skill.

How to answer: Pick three to five pieces that fit the vacancy, explain the part you did yourself and the results where you have them.

How do you handle revisions or criticism of your work?

Why they ask: Revisions are a normal part of creative work.

How to answer: Describe clarifying what the feedback means, agreeing priorities and deadlines, then revising without taking it personally.

How do you measure whether content or a campaign worked?

Why they ask: Companies want measurable results, not just good-looking work.

How to answer: Name the goal you set at the start, the measures you tracked such as reach, engagement or sales, and what you learned.

How do you follow trends without breaking copyright or platform rules?

Why they ask: Copyright or platform breaches can get accounts blocked.

How to answer: Explain that you use your own or licensed material, give credit and check platform rules before posting.

How do you juggle several projects with different deadlines?

Why they ask: Creative workers often handle many clients or campaigns at once.

How to answer: Describe your work calendar, how you set priorities and how you warn people early when a deadline must move.

How do you handle negative comments or a social media crisis?

Why they ask: The wrong response can make a reputation problem bigger.

How to answer: Explain responding quickly with facts, escalating serious issues and not deleting fair criticism without reason.

Common questions that also come up (12 questions)

  • Tell me about yourself.

    Answer in about a minute: where you are now in work or study, two experiences that matter for this job, then why you applied. Personal matters such as family status are not needed.

  • Why did you apply to this company?

    Mention one or two real things you learned from the company's official website, such as its business or services, and link them to your skills.

  • Why are you interested in this role?

    Pick two tasks from the job advert, describe similar things you have done, and say which part you most want to grow in.

  • What are your strengths?

    Name one or two strengths and give short proof: the situation, what you did and the result.

  • What is your weakness?

    Choose a real weakness that is not central to the job, then explain what you are doing to improve it.

  • Tell me about a problem at work or school that you solved.

    Use the STAR pattern: Situation, Task, Action, Result. Focus on what you yourself did and what you learned.

  • How do you work in a team, including when people disagree?

    Give a real example of listening, explaining your view politely and finding a solution everyone accepted.

  • How do you handle pressure or tight deadlines?

    Explain how you set priorities, such as a task list or checking with your supervisor, and give one example of the outcome.

  • Where do you see yourself in two or three years?

    Mention the skills you want to master and the responsibility you hope to take on, without promising things you cannot know.

  • What salary do you expect?

    First research the pay range for the role and the local minimum wage where you would work. Give a range, then ask whether the figure is gross or net and which allowances apply.

  • When can you start?

    Give a realistic date. If you are still employed, mention the notice period in your current contract so you do not break it.

  • Do you have any questions for us?

    Ask about the contract type, working hours, base pay and allowances, the next selection step and when results are announced. Ask for the offer in writing.

Warning signs in interviews (6)

  • The interview happens only by WhatsApp or Telegram chat with no formal invitation, or you are pushed to be interviewed on the spot.

    What to do: Ask for a written invitation from a company-domain e-mail address, then match the contact with the official website you look up yourself.

    Republika (official statement via media)Kompas TV (official statement via media)detikFinance

  • You are asked to pay for a test, a psychological test, a medical check-up, training or a uniform, or to book tickets and a hotel through an appointed agent with a promise of reimbursement.

    What to do: Do not transfer anything. The Ministry of Manpower says legitimate recruitment does not charge applicants.

    Kompas TV (official statement via media)Republika (official statement via media)Koran Jakarta (official statement via media)PT Bank Central Asia Tbk (BCA)

  • The interview is held in a hotel room, a private house or another closed place that is not an office, or the location keeps changing. An invitation to stay overnight, or any sexual demand, as a condition for being hired or for renewing a contract is also a warning sign.

    What to do: Ask for the interview at the office or a public place, tell someone close to you where you are, and leave if you feel unsafe. Sexual demands can be reported to the police or the local manpower office (Disnaker). If you are in danger, call the police.

    Koran Jakarta (official statement via media)detikBali (detik.com) (official statement via media)Medcom.id (official statement via media)

  • You are asked for a photo of your KTP or family card, a selfie holding your ID, your bank account number, an OTP code, a PIN or a password before any written job offer.

    What to do: Do not send them. OJK says never to give an OTP, PIN or password to anyone, and identity data can be misused for illegal online loans.

    Kompas TV (official statement via media)Otoritas Jasa Keuangan (Sekretariat Satgas PASTI)Koran Jakarta (official statement via media)

  • The interview invitation arrives as an app file (APK) or a link that asks you to install an app.

    What to do: Do not open it. OJK and Kominfo warn that fake APK files can read SMS messages with OTP codes and then drain bank accounts.

    CNN Indonesia (official statement via media)

  • After the interview you are asked to hand over your original diploma or other original personal documents as a guarantee for the job.

    What to do: Ministry of Manpower Circular M/5/HK.04.00/V/2025 bars employers from requiring or holding original diplomas and personal documents as a guarantee for the job. The only exception is a diploma or competency certificate from education or training paid for by the employer under a written employment agreement, and the employer must keep it safe and compensate you if it is damaged or lost. Otherwise, show them for checking, then take them home.

    Dinas Tenaga Kerja Kota Batam (meneruskan SE Menteri Ketenagakerjaan RI)

In danger or held at an interview location? Call the police:

See all interview questions Build an ATS CV Write a cover letter

What public relations job scams should you watch for?

PR applicants should watch for general recruitment fraud, such as a paid promise of a job at a ministry, regional government or state-owned enterprise; the civil service agency BKN says CPNS and PPPK selection carries no fee. Watch out too for online jobs that turn out to be like-and-subscribe tasks followed by requests to deposit money for further missions, a scheme the Satgas PASTI task force has warned about, and for requests for personal data by chat.

Warning signs in public relations officer job ads

  • Someone promises you a PR post at a ministry, regional government or state-owned enterprise in exchange for money.Badan Kepegawaian Negara
  • You are asked to pay an administration, training or certification fee as a condition of being hired.Republika (official statement via media)
  • The interview invitation comes from a free email address and you are pushed to interview by chat at once.Kompas TV (official statement via media)
  • An online PR job turns out to be liking and subscribing to content, and then you are asked to deposit money for further missions.Otoritas Jasa Keuangan (Satgas PASTI)
  • The recruiter asks for your ID card, bank account number or a selfie with your ID card for verification before any interview.Kompas TV (official statement via media)
  • You are asked to hand over your original diploma as security for the job.detikFinance (official statement via media)

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Where can you find safe public relations vacancies?

Look for PR jobs on the official careers sites of companies, hospitals or universities, on the Ministry of Manpower's Karirhub and in the government's directory of state-owned enterprise careers sites. Civil-service (CPNS) Pranata Humas posts are announced on SSCASN. Check the company name on AHU and make sure interview invitations come from an official email domain. KarirAman does not list any verified PR vacancies yet.

No verified vacancies for this role yet

We only list vacancies we have checked. In the meantime, look for jobs on these official channels.

Which careers are similar?

See other careers in Sales and marketing

Frequently asked questions

What should I study to become a public relations officer in Indonesia?

Communication science, especially a public relations concentration, is the degree PR ads commonly ask for; journalism, advertising and languages are also relevant. For the civil-service route, Permenkomdigi 9/2025 Article 23 requires a bachelor's or D4 degree in communication science or design for Pranata Humas Ahli Pertama, and a D3 diploma in fields such as advertising, journalism or public relations for the Terampil level.

What is the difference between public relations and digital marketing?

Public relations protects an organisation's reputation and relationships with the media, government, communities and the public, including during a crisis. Digital marketing pursues sales or leads through paid ads, SEO and online campaigns. Both may use the same social-media channels, but they measure success differently: PR looks at opinion and coverage, marketing at conversions and sales.

What is the difference between a PR officer and a journalist?

A journalist works for a media outlet and writes news for the public. A PR officer works for an organisation and speaks on its behalf, for example through press releases, press conferences and answers to reporters' questions. PR can offer story material, but the decision to publish or not stays with the newsroom.

Do PR officers need a competency certificate?

It is not compulsory, but it can help. The SKKNI Kehumasan standard (Kepmenaker 32/2022) is the basis for competency tests, and on 8 October 2026 the BNSP directory listed a public relations certification body with an active licence and schemes such as public relations coordinator and digital public relations specialist. Check any certificate with the certificate lookup on the BNSP website.

How do you become a Pranata Humas in a government agency?

Pranata Humas posts are filled by civil servants, and first appointment draws on civil-service candidates (PermenPANRB 1/2023). The route is therefore the CPNS selection on SSCASN, the civil service agency's portal, when posts open, with education requirements per level under Permenkomdigi 9/2025. BKN says the selection is free, so ignore offers of a paid special route.

Who wrote and reviewed this page?

Written by KarirAman editorial team Published Updated

Prepared with AI assistance. Checked against official sources and approved for publication by Kaiser Khan (editor). Approval date: .

Sources

The facts on this page come from these sources. Dates show when we opened them.

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How to cite

KarirAman (2026). Public relations officers in Indonesia: duties, requirements, pay and applying safely. Updated 8 October 2026. https://kariraman.com/en/careers/public-relations-officer/

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CariTalent and PanduanHewan are Kode Nirlaba projects; Panduan Warga and The Cast Index are independent publications with the same founder. CourseToJob is a study-guide site with the same owner, run by Elite Digital AI Solutions Ltd.

Change log
  • : New page: PR duties, workplaces, Pranata Humas, PPID, crisis communication, certification, civil-service pay and recruitment scams.
  • : Fact-check fixes: the minimum-wage articles are clarified, the Pranata Humas route is CPNS only, the like-and-subscribe red flag cites the right source, and the Karirhub source was added.