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Field sales executives in Indonesia: duties, requirements, pay and applying safely

Written by KarirAman editorial team Approved by Kaiser Khan (editor), Updated

Field sales executives sell directly to shops or customers in their territory, usually with a SIM C licence. Buying a starter pack first is a red flag.

Summary

High scam risk
  • Field sales executives find and visit prospective customers, take orders and report on their visits every day.
  • Under PP 36/2021 Article 23, if pay consists of a base wage plus non-fixed allowances, the base wage must be at least the minimum wage.
  • Law 7/2014 on Trade, Article 9, bans distributors from running pyramid schemes.
  • A marketing vacancy that makes you buy a starter pack or pay a joining fee before you work should be treated as suspicious.
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On this page
  1. What does a field sales executive do in Indonesia?
  2. What do you need to become a field sales executive in Indonesia?
  3. What does a typical field sales job description look like?
  4. How much does a field sales executive earn in Indonesia?
  5. Which education routes lead to field sales work?
  6. What are the working conditions and rights of a field sales executive?
  7. What is the career path for a field sales executive?
  8. How does dealer, showroom and bank credit card sales work?
  9. How do you apply for a field sales job safely?
  10. What interview questions might you be asked for field sales executive jobs?
  11. Which job scams target field sales applicants?
  12. Where can you find safe field sales vacancies?
  13. Which careers are similar?

What does a field sales executive do in Indonesia?

Field sales executives sell products or services by visiting prospective customers in person, such as shops, offices or homes. Day to day they find prospects, explain products and prices, take orders and record each visit in an app or report. Most of a field sales executive's work happens outside the office against monthly targets, so they plan their own routes and visiting times.

  • Find new prospective customers in an assigned territory, such as shops, offices or households.
  • Visit customers on a planned route and introduce products or services.
  • Explain prices, promotions and payment options from the company's official list.
  • Take orders and pass them to the admin or warehouse team.
  • Collect or chase payments when assigned, with recorded proof.
  • Log visits and sales in an app or daily report.
  • Work towards monthly sales targets with the team.
  • Maintain relationships with existing customers and record their complaints.

What do you need to become a field sales executive in Indonesia?

Field sales ads in Indonesia usually ask for an SMA or SMK certificate up to a degree, a motorcycle licence (SIM C) and motorbike, and good communication. Field sales is not a licensed profession, but some products have their own rules: offering financial services through personal communication channels is regulated by the financial services authority OJK under POJK 22/2023. Many vacancies accept fresh graduates, and selling experience is a plus.

What does a typical field sales job description look like?

Field sales ads in Indonesia usually look for people ready to cover one territory, chase monthly targets and report through an app. We wrote the description below ourselves from common advertising patterns. It is not a vacancy from any company. Check whether the ad lists base pay, transport allowance and commission separately, because the three are often blended into a single income figure.

General example, not a vacancy

We wrote this description ourselves from what job ads usually ask for. It is not a vacancy from any company.

Commonly requested requirements

  • Senior high school (SMA), vocational school (SMK) or a degree; many ads accept fresh graduates.
  • A motorcycle licence (SIM C) and motorbike for visits, or a car licence (SIM A) for some territories.
  • Able to communicate and negotiate politely.
  • Comfortable using a smartphone for reports and maps.
  • Willing to work in the field with monthly targets.
  • Sales experience is a plus, not always a requirement.

Skills

Spoken communication, Negotiation, Knowing the territory, Time management, Sales record keeping, Product knowledge, Resilience to rejection.

Ministry of Manpower Circular M/6/HK.04/V/2025 bars employers from discriminating on any basis in recruitment. An age requirement is allowed only where the nature of the job genuinely affects ability and it does not remove the chance of work, and the same applies to workers with disabilities. Law 13/2003 Articles 5 and 6 guarantee equal opportunity and treatment without discrimination. JDIH Kementerian Ketenagakerjaan JDIH BPK RI (peraturan.bpk.go.id)

How much does a field sales executive earn in Indonesia?

Field sales income usually combines a base wage with commission or incentives. PP 36/2021 Article 23 defines the minimum wage as the lowest monthly wage, and where pay consists of a base wage plus non-fixed allowances, the base wage must be at least the minimum wage, which is the 2026 minimum wage (UMK) of your regency or city. We do not show a field-sales-specific figure yet, because no data meets our standard. Ask for the base wage, separate from commission, in writing.

Field Sales Executive: available pay data (as of 8 October 2026)
Data Figure Notes
Pay range in KarirAman verified vacancies Not enough data yet (n < 30)
Average net wage of employees, Wholesale and retail trade (BPS Sakernas May 2026) IDR 2,876,852 reference for the Wholesale and retail trade sector, not specific to this career; net (after deductions) Badan Pusat Statistik
Minimum wage (UMP/UMK) as the floor IDR 2,317,601 to IDR 5,729,876 Lowest 2026 UMP IDR 2,317,601 (West Java), highest IDR 5,729,876 (Jakarta) Micro and small businesses are exempt from the minimum wage rules; pay there is set by agreement and still has a legal floor. Kementerian Hukum RI (peraturan.go.id)

Check your city's minimum wage (2026) Work out your take-home pay How we handle salary data

Which education routes lead to field sales work?

The usual route is a business or marketing track at senior high or vocational school (SMA or SMK), followed by learning on the job. The marketing competency standard (SKKNI, Kepmenaker 124/2022) includes units such as prospecting and meeting sales targets, which can be assessed at an LSP licensed by BNSP. The Ministry of Manpower also offers free business and management training through its Skillhub portal.

What are the working conditions and rights of a field sales executive?

Field sales executives spend much of their time on the road, so ask from the start who pays for fuel, phone credit and accident risk. Law 24/2011 Article 15 requires employers to register their workers with BPJS social security. On a fixed-term contract, PP 35/2021 Article 12 bans probation. Contract rules may change once the new Labour Protection Law approved by parliament in October 2026 takes effect.

Legal status: the Labour Protection Law was approved by the DPR and the Government on 6 October 2026 but has not been promulgated and its text is not public. Until it takes effect, the rules on this page apply.

Dewan Perwakilan Rakyat RI (emedia); Kementerian Ketenagakerjaan RI

What is the career path for a field sales executive?

A typical path starts as a salesperson or canvasser, then senior sales, supervisor or team leader, and area sales manager covering several territories. Some field sales executives move into account executive, business development, merchandiser, sales administration, medical representative, insurance agent or real estate agent roles. A tidy sales record and long-standing customers are usually the strongest evidence when you are put forward for promotion.

How does dealer, showroom and bank credit card sales work?

Motorbike or car dealer sales staff and showroom sales staff serve buyers at the outlet and on visits, then handle the order until the vehicle is handed over. Bank credit card or personal loan sales staff offer products directly to prospective customers. Pay is usually a base wage plus an incentive per unit sold or per approved application. Never cover a target with your own money: the grounds for wage deductions in PP 36/2021 Article 63 do not include a missed target. Credit assessment and lending are done by loan officers.

How do you apply for a field sales job safely?

Applying safely for a field sales job in Indonesia means making sure you are applying for paid work, not buying a business opportunity. Check the following before you sign anything.

  1. Look for the same vacancy on the official careers page of the company or distributor named in the ad.
  2. Check the registered company name in AHU and attend the interview at its office address.
  3. Ask in writing for the base wage, transport allowance, how commission is calculated and the monthly target.
  4. Refuse any obligation to buy a product pack, pay a joining fee or recruit other people.
  5. Make sure the contract states the contract type, wage and BPJS membership.

What interview questions might you be asked for field sales executive jobs?

Interview questions for field sales executive jobs often cover how you offer products, targets you have met, dealing with angry customers, what you do when you miss a target, and honesty in selling. Each example below comes with why it is asked and how to answer it. The Ministry of Manpower warns that an instant chat interview without formal confirmation is one sign of a fake job.

Republika (official statement via media)

General examples written by KarirAman, not questions from any particular company. How to practise: read the question, answer it out loud, then open the guidance to compare.

Questions for this field

How do you offer a product to someone who is not interested yet?

Why they ask: The interviewer wants to see how you open a conversation and read people's needs.

How to answer: Explain that you ask about their needs first, explain the benefits that matter to them and accept a no politely.

Tell me about a sales or service target you met.

Why they ask: These jobs are often measured by targets, so evidence of results helps.

How to answer: Give results with figures you can stand behind, such as the number of customers or items, then explain how you got there.

How do you deal with an angry customer?

Why they ask: How complaints are handled decides whether customers come back.

How to answer: Give an example of listening fully, apologising for the trouble, offering a solution within the rules and involving a supervisor when needed.

What do you do when you miss a target?

Why they ask: The recruiter wants to know whether you learn from poor results.

How to answer: Explain how you look for the cause, change your approach and ask a supervisor or experienced colleague for feedback.

How do you stay honest when selling?

Why they ask: Untrue promises hurt customers and can create legal trouble for the company.

How to answer: Say you only promise what the product terms state, explain costs and risks openly and refuse misleading sales tactics.

How do you find and keep new clients?

Why they ask: Sales growth depends on new clients and long-term relationships.

How to answer: Explain how you research prospects, your follow-up schedule, the tools you use to track them and an example of a client you kept.

Common questions that also come up (12 questions)

  • Tell me about yourself.

    Answer in about a minute: where you are now in work or study, two experiences that matter for this job, then why you applied. Personal matters such as family status are not needed.

  • Why did you apply to this company?

    Mention one or two real things you learned from the company's official website, such as its business or services, and link them to your skills.

  • Why are you interested in this role?

    Pick two tasks from the job advert, describe similar things you have done, and say which part you most want to grow in.

  • What are your strengths?

    Name one or two strengths and give short proof: the situation, what you did and the result.

  • What is your weakness?

    Choose a real weakness that is not central to the job, then explain what you are doing to improve it.

  • Tell me about a problem at work or school that you solved.

    Use the STAR pattern: Situation, Task, Action, Result. Focus on what you yourself did and what you learned.

  • How do you work in a team, including when people disagree?

    Give a real example of listening, explaining your view politely and finding a solution everyone accepted.

  • How do you handle pressure or tight deadlines?

    Explain how you set priorities, such as a task list or checking with your supervisor, and give one example of the outcome.

  • Where do you see yourself in two or three years?

    Mention the skills you want to master and the responsibility you hope to take on, without promising things you cannot know.

  • What salary do you expect?

    First research the pay range for the role and the local minimum wage where you would work. Give a range, then ask whether the figure is gross or net and which allowances apply.

  • When can you start?

    Give a realistic date. If you are still employed, mention the notice period in your current contract so you do not break it.

  • Do you have any questions for us?

    Ask about the contract type, working hours, base pay and allowances, the next selection step and when results are announced. Ask for the offer in writing.

Warning signs in interviews (6)

  • The interview happens only by WhatsApp or Telegram chat with no formal invitation, or you are pushed to be interviewed on the spot.

    What to do: Ask for a written invitation from a company-domain e-mail address, then match the contact with the official website you look up yourself.

    Republika (official statement via media)Kompas TV (official statement via media)detikFinance

  • You are asked to pay for a test, a psychological test, a medical check-up, training or a uniform, or to book tickets and a hotel through an appointed agent with a promise of reimbursement.

    What to do: Do not transfer anything. The Ministry of Manpower says legitimate recruitment does not charge applicants.

    Kompas TV (official statement via media)Republika (official statement via media)Koran Jakarta (official statement via media)PT Bank Central Asia Tbk (BCA)

  • The interview is held in a hotel room, a private house or another closed place that is not an office, or the location keeps changing. An invitation to stay overnight, or any sexual demand, as a condition for being hired or for renewing a contract is also a warning sign.

    What to do: Ask for the interview at the office or a public place, tell someone close to you where you are, and leave if you feel unsafe. Sexual demands can be reported to the police or the local manpower office (Disnaker). If you are in danger, call the police.

    Koran Jakarta (official statement via media)detikBali (detik.com) (official statement via media)Medcom.id (official statement via media)

  • You are asked for a photo of your KTP or family card, a selfie holding your ID, your bank account number, an OTP code, a PIN or a password before any written job offer.

    What to do: Do not send them. OJK says never to give an OTP, PIN or password to anyone, and identity data can be misused for illegal online loans.

    Kompas TV (official statement via media)Otoritas Jasa Keuangan (Sekretariat Satgas PASTI)Koran Jakarta (official statement via media)

  • The interview invitation arrives as an app file (APK) or a link that asks you to install an app.

    What to do: Do not open it. OJK and Kominfo warn that fake APK files can read SMS messages with OTP codes and then drain bank accounts.

    CNN Indonesia (official statement via media)

  • After the interview you are asked to hand over your original diploma or other original personal documents as a guarantee for the job.

    What to do: Ministry of Manpower Circular M/5/HK.04.00/V/2025 bars employers from requiring or holding original diplomas and personal documents as a guarantee for the job. The only exception is a diploma or competency certificate from education or training paid for by the employer under a written employment agreement, and the employer must keep it safe and compensate you if it is damaged or lost. Otherwise, show them for checking, then take them home.

    Dinas Tenaga Kerja Kota Batam (meneruskan SE Menteri Ketenagakerjaan RI)

In danger or held at an interview location? Call the police:

See all interview questions Build an ATS CV Write a cover letter

Which job scams target field sales applicants?

A common scam under the sales or marketing label is an invitation to join that turns out to require buying a pack or paying a registration fee, with income depending on recruiting others. Law 7/2014 Article 9 bans distributors from running pyramid schemes. SEEK data reported by CNA Indonesia on 20 November 2025 also says sales roles are often abused with promises of quick commission.

Warning signs in field sales executive job ads

  • You must buy a product pack or pay a joining fee before you start work.
  • The interview happens only by chat, and you are told you are hired straight away without any selection.Republika (official statement via media)
  • Income is promised mainly from recruiting new members, not from selling goods to customers.Kementerian Hukum RI (peraturan.go.id)
  • The ad promises quick commission income but never mentions a base wage.CNA Indonesia (Mediacorp)
  • You are asked to deposit money first to unlock a bigger commission.
  • The recruiter claims to represent a big company, but the vacancy is not on that company's official site or accounts.Otoritas Jasa Keuangan (Sekretariat Satgas PASTI)

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Where can you find safe field sales vacancies?

Look for field sales vacancies on the official careers pages of companies or distributors, the Ministry of Manpower's Karirhub portal and job boards that verify employers. Before the interview, check the registered company name in AHU and make sure the office address is real. A genuine company never charges a registration fee, training fee or product pack; the Ministry of Manpower says a fee in recruitment is almost certainly a scam.

No verified vacancies for this role yet

We only list vacancies we have checked. In the meantime, look for jobs on these official channels.

Which careers are similar?

See other careers in Sales and marketing

Frequently asked questions

Is a commission-only field sales job legal in Indonesia?

An employment relationship is different from a commission-based partnership. If you are hired as an employee, PP 36/2021 Article 23 bans pay below the minimum wage, and where pay consists of a base wage plus non-fixed allowances, the base wage must be at least the minimum wage. If the offer is a partnership with no base pay, ask for a written agreement and pay nothing to join.

Do I need my own motorbike to work in field sales?

Many field sales ads in Indonesia ask for your own motorbike and a motorcycle licence (SIM C) because the job means travelling around a territory. Ask whether the company pays allowances for fuel, servicing and phone credit or provides a vehicle, and get the terms written into the employment contract. Also note who pays if the vehicle is damaged or you have an accident while working.

How do you tell a real sales job from a pyramid scheme?

A real sales job pays you from selling goods or services to customers, not from the joining fees of people you recruit. Law 7/2014 Article 9 bans distributors from running pyramid schemes. Watch out for compulsory starter packs, targets for recruiting new members and promises of unlimited income with no clear base pay.

Do field sales executives need a BNSP certificate?

Most field sales ads in Indonesia do not require one. A competency certificate from an LSP licensed by the national certification board BNSP, for example under the marketing competency standard (SKKNI), shows you passed an assessment and can help when applying for senior roles. If someone sells a certificate as a condition of being hired, check its number on BNSP's official site and do not pay the recruiter.

Who wrote and reviewed this page?

Written by KarirAman editorial team Published Updated

Prepared with AI assistance. Checked against official sources and approved for publication by Kaiser Khan (editor). Approval date: .

Sources

The facts on this page come from these sources. Dates show when we opened them.

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How to cite

KarirAman (2026). Field sales executives in Indonesia: duties, requirements, pay and applying safely. Updated 8 October 2026. https://kariraman.com/en/careers/field-sales-executive/

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Change log
  • : Titles and headings now match common searches; added a section on dealer, showroom and bank credit card sales, and links to loan officer and merchandiser roles.